Macs, Maya used in NFL promo creation - Maya is the industrial-strength 3D design and animation software from Alias/Wavefront, which was updated to version 4.5 this month. AfterEffects is the tool for motion graphics and visual effects from Adobe. The software was running on four dual processor Power Macs
Apple - Hot News - The digital advantage - Many professional photographers find that digital photography gives them strong competitive advantages over film-based photographers. Here are three points of view from pro photographers who have worked both with film-based and with digital photography
Apple - Hot News - Video Spin - After the team digitally captured the 30 minutes of footage they liked best, they loaded 60 to 80 clips into the Vidvox software and assigned the clips to keys on a MIDI keyboard."We performed and recorded video directly into a PowerBook loaded with Final Cut Pro, basically bypassing tape by performing right into timeline
Tech preferences of Ad people - Apple's Power Mac G4 won as the favorite tech tool of creatives, with almost 30% of respondents voting for it. This group was particularly passionate about their tech toys.
Mac, camera, action! - Following the lead of one of Hollywood's biggest names, Ben Hammersley produces his debut film - on a laptop
Apple offers digital-video deal - Apple UK is offering Commotion and Deck free to DV editors purchasing both Final Cut Pro and DVD Studio Pro - as well as a £200 rebate
Applications still scarce, but announcements are starting to appear - Simply put, Apple dropped the ball on MIDI and audio support in the 10.0 version of the Mac OS X operating system. The Mac, once the platform of choice for professional music and audio-editing applications, suddenly became an also-ran, with next to no support for professional audio applications. An April 10, 2001 report at MacFixIt.com described the grim details of the situation. Responding to a somewhat critical review of Mac OS X,
Apple - Hot News - Herbie Hancock - In this interview, the Grammy and Emmy-winning musician, singer, songwriter and producer explains how he caught the bug for technology, how Macs and virtual instruments have taken over his studio, how mixing in surround has enhanced the live tour experience and how he feels technology can be used to take the world to a higher level
Apple takes a bow - Rapidly becoming an industry standard, Final Cut Pro, Apple's non-linear editing app is to receive an Emmy Engineering Award this year for its impact on the television industry
Apple takes bow for another Emmy - Apple Computer has scooped up a second Emmy, this time for its Final Cut Pro video-editing software
Apple wins another Emmy - Apple Computer Inc. has won another Emmy Award, this time for the company's video and film editing software, Final Cut Pro. Apple will be given the award for its impact on the television industry by the Academy of Television Arts & Sciences at the Goldenson Theatre in Hollywood
Comments: MP3s, RIAA, and Apple - Forrester Research, a market research firm, interviewed about a thousand online consumers and found out what any sane person already knows: that downloads of songs are good for the music business and help sell more pre-recorded CDs.
Salt Lake City Film Festival to feature Apple, others - Coordinators of this month's Salt Lake City Film Festival noted that the event will feature corporate and movie industry leaders, independent films, and a "FutureCinema Expo" that will feature emerging technology. Among the rosters of companies that will be participating is Apple
Mac-produced visuals seen at Area2 festival - The Area2 festival, now on tour nationwide with artists such as Moby and David Bowie, features a two-hour DVD of visuals produced on the Mac
Apple - Hot News - Summer NAMM 2002 - The bi-annual music gear convention hosts over 500 exhibitors from all over the world who come to Nashville (and Los Angeles in January for the Winter NAMM session) to show off their latest toys and trade tools - from guitars, drums, orchestral instruments and amps, to audio and MIDI hardware for computer-based recording. Apple's acquisition of Emagic was the buzz of the digital audio software section. However, people were even more interested in checking out the latest third-party hardware and software ready for Mac OS X.
Apple - Shake - Shake brings a powerful new dimension to Apple's pro film and video lineup: compositing and visual effects. And, just as Final Cut Pro has changed the way the industry edits, Shake has changed high-end post production forever by introducing an affordable software solution for film and video professionals
Macs Making Music: Pro Tools - If there is one piece of gear that reinvented multi-track music recording it is without a doubt Digidesign's Pro Tools. In fact Pro Tools did for the music recording industry what Adobe's PageMaker, Illustrator and Photoshop did for the desktop publishing industry. While there are many digital audio hardware/software products available for the Mac, Pro Tools says it all in its name; gear designed for the most discriminating music professional
Apple - Creative - Milton Greene Archives - "With the Power Mac and Photoshop 7 for Mac OS X," Greene says, "we have the ability to work with very high-resolution scans of original film negatives and transparencies. We can manipulate these large files - some more than a gigabyte - and hand-finish each image, pixel by pixel." Thanks to the Mac, Greene, head of Milton Greene Archives, recaptures, enhances, rebuilds, alters, and ultimately breathes life back into photographs that would otherwise be lost to time
MacDirectory Culture: Producing Television On A Mac - "I have an interest in emerging technology and nonlinear editing. It was a chore to get on Avid machines hereńand I wanted to stay on top of the curve," he said while taking a break from an edit session at the station, music playing softly from his new iBook sitting beside him. He immediately recognized the potential of Apple's Final Cut Pro, bought the software and a G4 and set up shop at home. This was just before Final Cut's major debut at the NAB conference
Forward Migration Kit: Software for architects - In the architecture market Apple is three times more popular than in the general computer market with an average of 15 percent market share
Apple - K12 Education - University of Sheffield - Pitts-Tucker works as a designer at the university's student-run advertising agency by day and creates award-winning animations by night. With the help of his iBook, a Power Mac G4 system, and iMovie, Pitts-Tucker is realizing his dream of a career in animation. But even he admits that the story of his rise to fame has been ... well, almost cartoonish
Video's Third Revolution Seminar - At this informative seminar, you'll see how Final Cut Pro has evolved to become a video editing powerhouse, harnessing the processing capability of Power Mac G4 computers to deliver breakthrough enhancements--including real-time effects; built-in color correction; and a remarkable new high-capacity, high-quality offline format for unmatched mobility--that elevate it far above the competition
Apple - Hot News - The District - "Last night we did a green screen shot of a guy that was going to be composited into a shot that we were going to do that evening at a large building," says Brenton Fletcher, computer visual effects supervisor for "The District" CBS television series. "The shot was of this guy on top of the building. I had the PowerBook running After Effects on the set, so I could do a temp comp right there.
Apple - Hot News - CG Wizard of "Harry Potter" - f anyone can do it, Legato can. He's the Academy award-winning visual effects wizard who broke new ground by integrating live action with digital character animation in "Titanic," "Apollo 13," "What Lies Beneath" and "Interview with a Vampire." For "Harry Potter," Legato furthered the art form by making visual effects look more spontaneous and alive, this time with the help of a PowerBook, Power Mac and Final Cut Pro.
Apple - Solution Experts - CDI: Making Digital Assets More Accessible - Today, many design firms are transforming cabinets full of film transparencies into digital image archives that provide centralized image access and easier re-use. While digital imaging makes it more efficient to capture, manipulate, print, and archive images, it also presents several challenges.
Apple - Hot News - Macs, Lies & DV Tape - How would he make his indie hit "sex, lies & videotape," if he could make it today? Here's why, here's how.
Apple showcasing Mac OS X at IPEX 2002 - At the IPEX 2002 print-publishing trade show in Birmingham, England, Apple is pushing Mac OS X 10.1 for its performance in editorial workflows and knowledge management
Apple rep to keynote at creative conference - His presentation will be titled "Creativity + Technology = WOW!" Marra will be talking about how to enhance your creativity by integrating attention-grabbing digital multimedia such as CD, DVD, MP3
IPEX 2002: Apple 'obsessed' by publishing - Publishing on X Showing Macworld around Apple's large stand at IPEX, Ziv pointed out the "complete spectrum" of leading publishing applications that now work with Apple's modern operating system, Mac OS X.
BIAS Debuts Deck 3.5 for Mac OS X - Berkley Integrated Audio Software, Inc. (BIAS) unveiled Deck 3.5, a brand-new version of their award multi-track digital audio workstation software for the Mac. This important upgrade offers several important new features including native Mac OS X compatibility
Apple software adds finishing touches to films - Apple's interest in becoming a serious contender in the world of film editing and postproduction became more fully realized with the release of a software package beta-tested on Steven Soderbergh's upcoming movie
Apple - Hot News - Joining the Union - Now Final Cut Pro and Cinema Tools (formerly Film Logic) are changing the rules again. Their low-cost, high-end functionality has established motion picture desktop editing as a preferred alternate route for many independent filmmakers, trailer houses and studios.
Cinema Tools for Final Cut Pro - Cinema Tools for Final Cut Pro enhances Final Cut Pro 3's 24fps editing capabilities with support for film cut lists and 24-frame edit decision lists (EDLs) for high-definition (HD) video
Inside the SuperDrive - Is it a CD burner? Is it a DVD burner? Yes, it's both. With a SuperDrive-equipped Power Mac G4 or iMac, creative professionals can now write to CDs and DVDs without additional software, simply using the Finder on Mac OS X.
Forward Migration: From music producers to new converts - Get reel with iPod and Final Cut Pro looks at how Rodney Charters, director of photography for Fox's "24" and Warner Bros' "Roswell" TV series uses Macs, iMovie and Final Cut Pro in his work
Apple - Hot News - Alan Moulder - Moulder runs ProTools, Logic, Reason and Reaktor on a Power Mac in the studio, and on a PowerBook for remote editing. "The PowerBook is great for all uses and I can't think what I would do without it now," says Moulder. "I can use it on long plane journeys to mess around with sounds or sequences and I can expand on those ideas when I get to the studio."
Apple - Hot News - Orphanage Goes 3D - their names roll by in the credits of films such as Star Wars Episode I - The Phantom Menace, Men in Black and Mission Impossible. In just a few years, these indie filmmakers have earned a reputation for turning out studio-quality digital films and special effects - and they do it using Power Macs and off-the-shelf software. Among the tools they use to create digital effects: Alias/Wavefront's Maya for Mac OS X - the preeminent professional application for modeling, animating and rendering 3D images
Forward Migration Kit: Woodworking software, part II - This week we're serving up part two of our roundup of woodworking software for the Mac
Apple - Hot News - Pro and Con - Moss saw something romantic but also deeply disturbing about Hogue's pathological desire to reinvent himself. In 1998, unable to shake his obsession, he began an investigation and spent three years chasing Hogue into his past, armed with Digital Betacam and Super 8 cameras and Final Cut Pro
Apple - Education - Pepperdine University - Realizing the value of their experiences and wanting to share their insights with other students, Gebhard and Marriner recently staged a second road trip. This time, the pair took along a Power Mac G4 and two iBook computers with iMovie to archive their interviews. The resulting stories are helping students around the U.S. to investigate a whole new realm of life possibilities
Av-a-go composing - Phil Wright, head of music at John Henry Newman school, Stevenage, is convinced that ICT can be harnessed as a powerful creative tool in music teaching. He runs a 12-station Apple Macintosh network with Cubase sequencer software in his music room. Although all the machines have been gathered as hand-me-downs and giveaways from parents over the past four years, this does not stop him from gaining front-edge results
Apple - Hot News - Multimedia Macbeth - Staged by the Tony-award winning Actors Theatre of Louisville, Kentucky, this Macbeth combines ancient elements of masks and ritual with a kaleidoscope of digital images ranging from satellite photos to shadow puppetry and abstract collages - all created and projected onto the stage using Macs
Apple gets a Grammy - Apple's contribution to the music and recording industry is recognised with a Grammy award
Final Cut Pro drives 'Blue Car,' 'Rules' films - "Blue Car," a feature film directed by Karen Moncrieff and accepted at the Sundance Film Festival this year, was completely edited with Apple's Final Cut Pro editing software
Apple - Hot News - Funny Business - when Paley left home, she vowed not to use computers anymore. "They made it too easy for me to avoid people," she says. "But by 1999, personal computers could finally handle the kind of graphics applications that interested me. I realized I could expand my art by going back to them." So in 1999, she bought her first personal computer, a PowerBook. Currently, she's animating and editing her current project, a 56-minute documentary called "Thank You For Not Breeding" on a Power Mac with two Apple Studio Displays Alan Pasqua is a talented, well-respected film composer and musician. A resident of Los Angeles, Pasqua began studying classical and jazz piano at age seven. He attended Indiana University and The New England Conservatory of Music. With several of his own feature film score credits, including Sleepless in Seattle, Mr. Wonderful, and The Waterboy, Alan is also a loyal Mac user
Apple - Creative - Eco-Challenge and Digital Photographers - Eco-Challenge, the world's toughest expediton race, set Mother Nature against world-class athletes who mountaineered, horseback rode, mountain biked, kayaked, scuba dived, and rope climbed their way over 300 miles of treacherous New Zealand terrain. But the 8th annual competition also put seven photographers, their Nikon cameras, and Macs to the test
Forward Migration Kit: Embroidery/stitching software - This week we're serving up part one of our roundup of embroidery/stitching software for the Mac
Apple - Education - University of Colorado/Colorado Springs - It's no coincidence that musician Adrian Johnson counts Nine Inch Nails founder Trent Reznor as one of his prime influences. "Reznor started out just like me, doing everything on his own on his Mac, then eventually hiring live musicians," Johnson explains
Absorbing Apple's Aesthetic - Marcus Conge, who teaches 3-D design at the Rochester Institute of Technology, is an unusual instructor. While most tutors get their students to design for broad product categories, like toothbrushes or refrigerators, students are rarely instructed to design for a specific company. That Conge has singled out Apple is a testament to the company's unique position in the design world
Creating Art With Macintosh - Yorgo Alexopoulos' current exhibition combines video animation, sound, sculpture, and painting that reminds us of why Macintosh is the tool of choice for most artists who use a computer
Pulitzer-Prize-Winning Author Writes Exclusively On A Mac - Micheal Chabon, from Pulitzer Prize winning novels to screenplays, is a Mac user through and through
Macs influenced 'Lord of the Rings' - The Mac still has a very palpable presence in the effects business. Weta Digital, the company responsible for the digital effects on Lord of the Rings, has some custom Mac software that does useful stuff. And this software won't run on an x86 box, either.
eMac Daily Talks to Comic Creator Jim Woodring - The comic genius of Jim Woodring is supported by his G3. "My Mac G3 is second most essential tool in my studio, right after my drawing board," said Woodring. "I simply can't imagine how I could get along without it. It gives me much more control over all aspects of my work. I use it to correct finished drawings and paintings, to create and deliver production files, to communicate with clients and colleagues and to archive my work in an economical way. It has become absolutely indispensable to me." Woodring is the creator of Frank, a mysterious, wordless comic that has taken the world by storm.
Truckville' music mixer uses Macs - Creative director Jeff Elmassian of the award-winning sound design and music company Endless Noise is a big Mac fan. Most recently, he served as music mixer and sound designer for the new Dodge Ram 1500 commercials entitled "Reflections" and "Truckville."
Manhattan Neighborhood Network uses Final Cut Pro, G4s - MNN is responsible for administering public access cable television services throughout Manhattan. The fibre-channel system -- implemented by PWR Systems, Rorke's reseller -- provided a Fibre-Channel SAN solution to help MNN cost-effectively network its Mac-based Final Cut Pro workstations, according to MNN producer, Kenyatta Cheese
Apple garners several nominations in Rave Awards - What do Apple, James Gandolfini of "The Sopranos," director Tim Burton ("Planet of the Apes"), BMW, Radiohead, and "The New York Times" have in common? All are nominees for Wired Magazine's third annual Rave Awards. Wired's Rave Awards celebrate "the people, the products and the Web sites that represent the best in technology."
Mac Sightings - Lily Tomlin Is All Mac, & Check Out The Apple Billboard - The Screen Savers took a trip to Lily Tomlin's house where she also has a production studio run by Allee Willis. Ms. Willis is a songwriter with titles such as the Beverly Hills Cop theme song and the Friends' theme song to her credit. The house and studio are all-Mac, a point which was made repeatedly. Ms. Tomlin's network is anchored by a G4, and all of the Macs in the house are running Mac OS 9, for those keeping score at home.
Power Mac G4 helps design Spider-Man's costume - For the upcoming "Spider-Man" film, conceptual artist Warren Manser used a Power Mac G4 to design Spidey's costume, according to an interview at the Spider-Man Hype Web site. The artist said he used a G4 running Adobe Photoshop, Corel Painter, and Macromedia Freehand to accomplish his work on the project.
Mac Sightings - Orange iBook Assists In Production Of The Lord Of The Rings - Thought I'd let you know that they're apparently using Mac's to do, well, something in New Line Cinema's upcoming Lord of the Rings-trilogy. In a picture at E! Online's Web site, there's a clearly visible tangerine iBook.
Mac Sightings - Planet Of The Apes Apes Designed With A Mac - At one point, the designer was talking about how his team had designed the ape makeup and started stepping us through the layers of one of the female characters on, now wait for it, a Mac. This Mac was booted into Classic for those keeping score at home.
Much of upcoming science fiction film done on Macs - 'Radius,' a science-fiction film made especially for the Internet is due this summer. And the Mac helped make it possible.
Access praises Macs ease in video editing - When Access Magazine, "America's Guide to the Internet," focused on "Desktop Movie-Making" they had some very nice things to say about Apple and its products.
"iTools definitely helped me find a new spot on the radio when my old gig fell through,' says Big Rick Stuart, a legendary modern-rock DJ
Elyse Couvillion's acclaimed four-minute short, "Sweet,' communicates without words the story of two soulmates, transcribed through imagery, motion and color - "I pre-visualized the film using Final Cut Pro on my Power Mac G4 at home to edit the storyboard animatic,' says Couvillion.
Visual Music -Both Composer and Videodelic are Mac-only applications, made possible by the creative blessing of the G4 processor. "The G4 Velocity Engine made live, real-time video manipulation in Onadime a reality,' credits Bruce Mitchell, Onadime CEO.
What's Mac Got To Do With It - The Apple Creative markets team went backstage to find out how Macs drive one of the most exciting stage shows in the biz today.